Photofixer Photographic Retouching
John Deaville | London | UK
Tel: 07986 623628
Email: jd@photofixer.co.uk

Advertising Retouching | Big Knit Project | Innocent Drinks

Advertising Retouching for Innocent. These images were part of Innocent’s Big Knit Campaign

Advertising Retouching for Innocent Drinks by London retoucher John Deaville Advertising Retouching for Innocent Drinks by London retoucher John Deaville Advertising Retouching for Innocent Drinks by London retoucher John Deaville

For this project, I adjusted the details of the photographs images where requested including

  • compositing different images
  • working to a specified layout with spacing for copy
  • altering garments and colouring
  • using smart layers for the background colours so they could be adjusted by the designer

In addition, we photographed alternate bottles and hats so that we could substitute bottles and have 3 or 4 versions of each layout. This required fixing the areas that were covered by the original bottles.

Here is a before / after slider showing the original composited images:

Advertising Retouching for Innocent DrinksAdvertising Retouching for Innocent Drinks

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