Photographic Retouching for Innocent Fruit Juice

Packshot Retouching on a series of stills to coincide with a TV commercial in the same theme, so that meant getting a vintage car in the studio, and photographing canaries, which it turns out are not very co-operative on standing on oranges. We carefully planned out how to structure the shoot as we wanted 2 formats and wanted to reuse the same assets as well as produce 5 different language versions.

Photography by Ranald Mackechnie, http://www.ranaldmac.com
Postproduction and retouching by John Deaville at Photofixer Retouching
Art Direction by Innocent
Click here for more Packshot and Product Retouching information

All of the elements were shot independently so that we had the option of rearranging slightly if necessary. We tried a number of options but the labels are pretty much drawn from scratch using the flat illustrator artwork. This was so the surfaces were nice and clean, plus we could easily flip the images and use different language options by just using new artwork files. A new background was added and we selectively created highlights and brightened the image up to look like a summers day.

I have included a couple of finished images, plus a quicktime animation of some of the detail at the end of the page

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Categorised in: advertising retouching, packshot retouching